Re-Brand of Cornell Orthotics & Prosthetics

A group project, where we had to take the original Cornell Orthotics & Prosthetics and give it a new look and feel. Our final deliverables included:

A printed style guide
A new logo
A website mockup
Social Media
Stationary/Business materials
A Tradeshow Booth
Print and Digital Advertisements

Below is the final logo we created, We wanted to focus on the more futuristic, steel prosthetics that are functional yet modern. We decided to target people like veterans, medical consultants, as well as science museums that could utilize these similar to the Bodyworks showcase at The Science Museum.

Let’s get into pages of the printed style guide.